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Baked In
Creating Products and Businesses That Market Themselves
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Alex Bogusky


Alex Bogusky started at what was then called Crispin and Porter Advertising in 1989 as an art director. He became Creative Director of the agency five years later and was named a partner at the re-named Crispin Porter + Bogusky in 1997. Under his direction, the agency has become the world's most awarded over the last few years. Alex has been profiled in Luerzer's Archive, Communication Arts, Graphis, Adweek, Adage, Business 2.0, Fast Company (June 2008 cover story) and Business Week. His work has been featured in, The New York Times, The Wall Street Journal, USA Today, Newsweek, TIME, Wired, Advertising Age and Creativity as well as on national television and radio. In 2002, Alex was inducted into the American Advertising Federation's Hall of Achievement.